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Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot
June 15, 1983
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Citation

Carof, Gliksman and Perrot (1983a, June 15). Presentation and practical use of indicators to measure efficiency and the quality of service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/presentation-and-practical-use-of-indicators-to-measure-efficiency-and-the-quality-of-service


Research papers

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot
June 15, 1983
×

Citation

Carof, Gliksman and Perrot (1983a, June 15). Presentation and practical use of indicators to measure efficiency and the quality of service (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/presentation-and-practical-use-of-indicators-to-measure-efficiency-and-the-quality-of-service-french-


Research papers

An example of sales price fixing for the consumer market based on a dual approach

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: F. Goetz, Jacqueline Carof
Company: GMV Conseil
August 1, 1981
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Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-example-of-sales-price-fixing-for-the-consumer-market-based-on-a-dual-approach


Research papers

An example of sales price fixing for the consumer market based on a dual approach (French)

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: F. Goetz, Jacqueline Carof
Company: GMV Conseil
August 1, 1981
×

Citation

Goetz and Carof (1981a, August 01). An example of sales price fixing for the consumer market based on a dual approach (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-example-of-sales-price-fixing-for-the-consumer-market-based-on-a-dual-approach-french-


Research papers

In situ interview

The problem in marketing research is a difficulty in gathering information either in the exploration phase or in the sampling phase. The traditional survey or interview includes certain constraints that any marketing researcher should try to overcome...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Marie Paule Lagrange, Jacqueline Carof
Company: GMV Conseil
November 1, 1977
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Citation

Lagrange and Carof (1977a, November 01). In situ interview. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-situ-interview


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing (French)

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
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Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing-french-


Research papers

Sociological, family and individual factors in the mutation of the act of buying children's clothing

This paper presents the results of a research centred on the process of decision making in the act of buying children's 'clothing (under 16's) at its different stages (from the "idea" to the con te implementation of the purchase), in 1971 in France....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jacqueline Carof
June 15, 1972
×

Citation

Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sociological-family-and-individual-factors-in-the-mutation-of-the-act-of-buying-children-s-clothing